20 April 2021

» MARKET RESEARCH WITH PROXIES. PART I

MARKET RESEARCH WITH PROXIES. PART I

MARKET RESEARCH WITH PROXIES. PART I

Technologies develop like there is no tomorrow. Data that the internet produces is growing every day, like an avalanche that’s inevitably going to cover you from head to toe. To put it mildly, it’s crazy how much information our brain consumes every single day. However, if you’re a business owner or a marketing specialist, you have to create data-driven strategies in order to build a successful business. 

Data is very important, it creates the foundation for any business. As I’ve mentioned earlier, the information out there is like an avalanche, so traditional market research can turn into an inquisition – tedious, time-consuming and, quite frankly, unnecessary. Believe it or not, proxies can actually be very helpful with market research. That’s where web scraping comes in handy. Let’s just say, web scraping with the help of proxies is an answer to your prayers. In that way, you can collect the relevant data more efficiently, by targeting what you need in a more precise way.  

What is Web Scraping? 

Web scraping may sound like something complicated, but in reality it’s just a technique of extracting data from a website. For example, the web page can be full of different information and scraping can help you with loading all of the data into a spreadsheet. You can also use complex programs and applications that will do the work for you. Simply put, instead of wasting hours on doing everything traditionally, you can easily process and organize all the information by using proxies for web scraping. Besides that, proxies protect you from security breaches, plus they can go around blocked information, which is another advantage in conducting market research. 

In the second part of the article we will look into the types of proxies that we will need for the Market Research.

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